Wellness organizations:

 The Unified Theory of Meaning Emergence defines the concept of health identity and explains why people seeking to change health behavior often end up fighting with themselves.

Addressing the concept of health identity and helping individuals change that identity offers a greater opportunity for long-term success in changing health behavior.

Religious organizations:

All the traditions are challenged to understand spirituality in relation to congregational needs. The Theory of Meaning Emergence provides an effective tool for looking at how people apply religion in daily living and how programming can enhance their membership satisfaction.